SEO: The Perfect Example

Shorty after the release of Google Buzz I got into a friendly argument with a couple of buddies of mine. We sparred back and forth on why we felt that Google Buzz may or may not take out Twitter. I am sure you can guess my opinion after reading my article about Buzz being a Twitter killer. After some time and research, I still feel as though Buzz has no chance of taking on Twitter.

Regardless of my stance on Google Buzz, this friendly sparring match with my friends got me thinking about all of Google’s products, the success of these products, and how this might relate to the SEO industry. As I sat at my desk questions started to speed through my mind. Why does a search giant like Google even care about social media? What about Google Checkout–was this venture necessary? Even more intriguing, why does a search giant care about competing with Microsoft Office with a product like Google Docs?

While I am not a part of Google (awww man…oh how fun that would be), I spent a little time (by little I mean like 30 minutes) thinking about why Google would move in any of these directions. To me (please Google lovers don’t blow up my comments), it appears as though Google creates a lot of good products, but most seem to fall short of excellence. I find this quite strange given Google’s reach, resources, and experience in web development. While I might be completely wrong (being wrong has become an everyday experience, especially after marriage), I just can’t help but feel as through Google is trying to show us SEO’s the road map of online success Let me explain.

Like most online businesses, you have to have a main purpose. No one can succeed with their hand in every single market. Google has worked wonders in the search area. Now, like most business face at some point, how do you keep the success hanging around. I kinda feel as through Google has perfected this step of keeping people around. In fact, as far as SEO goes I think Google has shown a type of path we should take in generating links and PR.

Think about it for a few minutes. Every few months Google makes a big move. The move typically creates a lot of buzz (nice play on words huh?) in the internet world. It’s got to be one of the best linking strategies, ever! Like most SEO believe…create unique content and the links will pour in.

I am going to apologize about the level of sources for this post. I really only have one. It make sense to me. With the advent of each new products, Google adds links and press. Secondly, I find it kinda strange that Google doesn’t create products that dominate their products respective markets. It appears that they have plenty of resources to accomplish that kind of feat.

At any rate, just a few thing I have been thinking about. I don’t know? I might be way off. It might just be a coincidence that it appears Google is following its own advice about how SEO’s should work. Does anyone have any thoughts about this rambling post?

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1. Google Buzz: A Twitter Killer?
2. What Is Google Buzz?
3. Buying Links: What’s The Big Deal?
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5. SEO Past: A Ghost That Still Haunts?